A creative brief is a list of questions regarding the client’s requirements for the video - the length of the video, tone of voice, target audience, elevator pitch, Call To Action etc. If you’re creating a video for a client, send them a creative brief to fill out. What are their likes and dislikes? Tools like MakeMy Persona will help you better understand who your target audience is and figure out how to create a deeper impact on them. What are the demographics of the people you are trying to influence with your video - their age, profession, seniority etc. You will also need to think about who your target audience is. To do this, you must first understand what the purpose of your video is - are you looking to engage customers? Attract new prospects? Spread brand awareness? Or welcome new customers to your family in an onboarding video? Your approach to video creation will change based on the goal you have in mind. In this stage, you figure out what is the best possible way to create a video that creates the impact you need. The first step of any video creation process is the planning. Let’s delve a little deeper into each step. Step 4: Video Shoot or Video Production.Step 1: Ideation and Concept Development.There are primarily, 6 steps to any video production process: While every video production agency tweaks their process to better suit their working style, the basic workflow remains the same. What Are The Steps In The Video Production Process? With a production process in place, you will find it easier to coordinate with clients, maintain transparency and deliver a video that matches, if not exceeds their expectations. To ensure you meet their requirements, it’s vital that you involve them at every step of the way. They will have a pretty good idea of what they’re looking for. When creating a video for a client, you need to ensure that you meet their expectations - it is their video after all. This way, you create an optimized production budget and ensure that not a penny goes to waste. From equipment to locations, actors to crew members, you will understand where you need to spend more and where you can cut costs. When you plan out your video creation workflow, you get a better idea of the resources you will need. This is vital, especially if you’re creating a video for a client - they need the video on time.Ĭreating a timeline ensures that your team is driven to accomplish the time-sensitive goals that have been set and deliver the required video on time, without sacrificing quality. With a production plan, you create a timeline to follow for the completion of each stage of the production process. With a solid plan in place, you can spend more time on the finer details of the video, allowing you to develop your concept further and figure out the best way to package your message to create the impact you need in your target audience. This helps you get closer to creating the video that you have envisioned. Knowing every stage of the production process helps you plan ahead for the next stage and ensure your crew and resources are ready in time. Here’s a couple of ways how knowing the production process will help you out: 1) Creating Your Game Plan That’s why the video production process is so important. You need to ensure all these factors are taken into account as you prepare to create your video. There’s just so many elements to keep in mind - the concept, the script, timelines, the availability of your crew, locations etc. Why Is The Video Production Process So Important?
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